Gone are those old days, when search engine optimization was much simpler than what it is perceived today.
You conduct a quick site analysis, create a semantic core, make sure that content is original and all keywords are in their places, and that is basically it.
However, things have changed. Today your SEO tool-set is much broader and more complex.
That leaves us with a question :
Is the current state of things really that tough, or are we bringing too much drama when talking about modern SEO?
SEO efforts becoming complicated
SEO itself is a complicated discipline. It combines a large number of tools, best practices that evolve occasionally, and constantly adjusting to Google updates.
The main reason behind the complexity we now experience is numerous changes to Google algorithms like:
- Broad Core Algorithm Updates
- Chrome Security Warnings
- Mobile Speed Update
- Google behavioral changes
Each of these technologies slightly modifies the way search engines work, causing ranking shifts that complicate your SEO efforts.
Adjusting your ongoing strategy to all the nuances takes extra time: you have to learn the updated rules, and reconsider your current plans and testing.
A common issue is misunderstanding how a recent algorithm works.
We tend to misinterpret the changes Google brings, and this makes us spend much more time on irrelevant tasks with zero results.
When moving from one project to another, or promoting your current website to broaden your horizons, you will likely have to use strategies you have never used before. No matter how long you have been mastering your SEO skills, there is always room for new approaches.
No one can argue with the fact that SEO is constantly evolving.
This issue affects every industry, so complaining is not an option for a seasoned professional. Making things more complicated than they really by overreacting to new changes will not help solve your SEO problems.
Here are a few basic but effective strategies to help you remain calm no matter what happens in the rough-and-unstable world of SEO:
1. Read about SEO – Everyday
It is must to stay updated to remain afloat in the SEO arena. Every SEO enthusiast has his favorite list of blogs, webinars, articles ready to remain up to date with the happenings.
2. Track Progress with Monthly Reviews
Measure your keyword ranking, back-links success, organic traffic, and visitor behavior every month, and keep tabs on the numbers.
By making minor adjustments, you avoid bigger problems and find alternative opportunities for traffic growth.
3. Keep a tab on Your Competitors
Start by checking their blogs and monitoring the links they build. With plethora of tools available in the market, look carefully to analyse their each and every step.
Final Words
Today SEO covers both great user experience and search engines requirements.
It is no longer enough to create just “decent” content stuffed with needed keywords, links, and meta tags. The text must stand out both in appearance and value.
Your website has multiple competitors in the field, so your description of services and blog topics are likely to be extremely similar.
To stand out, you have to find original approaches and amuse users with information they cannot find elsewhere.
Both on-page and off-page SEO have evolved rapidly, and they continue to grow more complex. As professionals, we must be ready for new changes, and not over-complicate SEO by overthinking it.
