Search Engine Optimization (SEO) has been an essential element of digital marketing for over a decade. With the advent of Artificial Intelligence (AI), SEO has undergone a paradigm shift, and its impact is only going to grow in the coming years. In this blog post, we will explore the AI effect on SEO in 2023. […]
Category Archives: SEO
Don’t ignore ‘Search Intent Optimization’ !
Posted inSEO
As it gets harder and harder to engage web users, search intent as a marketing concept has become the to-go topic. With mobile and voice search in action, your reader’s attention span is short because today’s consumer searches and decides on the go. The faster your content answers the readers’ questions and satisfies their needs, […]
‘It’s getting difficult’ : SEO in 2019
Posted inSEO
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google improving algorithms and increasingly relying on human “quality raters. The holiday season is over and so is 2018 and with it the old-school SEO formulas and techniques. SEO in 2019 and beyond is […]
The Drama Around Modern SEO !
Posted inSEO
Gone are those old days, when search engine optimization was much simpler than what it is perceived today. You conduct a quick site analysis, create a semantic core, make sure that content is original and all keywords are in their places, and that is basically it. However, things have changed. Today your SEO tool-set is […]
